TOPS needed a way to communicate with women in a future world where alcohol advertising is regulated – they chose book clubs as the platform…
View itBig Wednesday’s task was to take Triaction (Triumph’s sports bra range) to the next level by repositioning it as a performance and lifestyle brand…
View itMarmite wanted a new website that wasn’t only a place that people could find out about the brand, but also interact with it. …
View itA tactical campaign around Halloween that reminded loyalists about Marmite and encouraged new users to try the product…
View itSomewhere Travel commissioned Big Wednesday to conceptualise a new name, logo and CI for this venture…
View itThe task was to bring to life the Sloggi ‘feel good factor’ in a way that would stand out, invite participation and resonate with the audience…
View itLecol has three new flavours, ‘Lecol Lemon Butter, Lecol Garlic and Herb and Lecol Peri Peri.’ Big Wednesday needed to find a way to talk to the the trade and create awareness around these new flavours…
View itHabari Media are digital forerunners, innovators and leaders in their field. They briefed Big Wednesday to conceptualise a theme for the Habari 2011 Calendar…
View itMotorola is back in South Africa, however not everyone knows this. Big Wednesday therefore needed to create a campaign that would not only announce that Motorola is back, but a campaign that would emotionally reconnect with South Africans…
View itThe Good Food & Wine Show has been a successful annual event for the past 13 years with shows and wanted to stand out and be viewed as the one must attend show every year…
View itNature’s Source has embarked on a project to neutralise its carbon footprint through its partnership with Table Mountain National Park and wanted to leverage this on Facebook as well as build their brands profile online
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The challenge was to communicate AD:DYNAMO’s ability to pair online publishers and relevant advertisers to clients in new international markets…
View itPlaying in the highly competitive tertiary education sector, Damelin’s challenge was to secure its full time first year student base ahead of its competitors, before the start of the academic year…
View itSouthern Comfort wanted to leverage their below-the-line Mardi Gras activations happening in night clubs across South Africa…
View itNivea’s key challenge in 2010 was growing the market share by increasing awareness and penetration of NIVEA Soft, especially amongst the younger target market…
View itTATA’s challenge was to re-establish itself as a strong competitor to the Toyota Hilux and Nissan Navara, and the new TATA Xenon was launched to offset negative perceptions of TATA being an old fashioned brand. …
View itTo increase brand awareness and drive sales volumes of Lays, Fritos, Simba, Doritos and Niknak packs…
View itA key objective for creating a successful year round Facebook content strategy was to create promotions/applications that would offer Damelin fans a unique experience…
View itBy linking the online world of Facebook to the real world of RFID, Domino found a way to turn a live event into a digitally trending topic…
View itColdplay was the ideal opportunity to show its fans that Sanlam offers more than just financial services and has created Sanlam Reality as their lifestyle brand for clients and the public…
View itTo create an unrivalled in-store activation that would ignite excitement and drive sales across the Perfect Choice product range via a simple yet creative entry platform…
View itMotorola wanted to create launch hype for the Flip Out phone. Raise brand awareness. Engage with fans regularly…
View itTo drive excitement and increase sales volume amoung the lower LSM groups during the 2010 Soccer World Cup…
View itTo encourage new students, who have just left school and are becoming independent, to open a Nedbank Student account. …
View itSanlam Reality wanted to build a long term programme offering their members various benefits in order to set the Sanlam brand apart from the rest and keep the brand top of mind…
View itTo re-invent the Owners Circle to drive significant member growth, subsequently increasing BMW re-purchase behavior with a long-term focus on vehicle upgrades.
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Littleworld is the platform which allows Woolworths to connect with its consumers via the ultimate emotional tie – their relationship with their children…
View itThe challenge was to deliver a staff incentive campaign for RCS Credit Champions to grow RCS credit applications across RCS partner stores on a national level
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Chrysler South Africa wanted to execute a social media campaign which would increase awareness and social advocacy for the new Jeep Grand Cherokee, promote test bookings, and conduct market research on preferred car colours…
View itThe Damelin Brand wanted to extend into the social media space to increase brand awareness and sales…
View itMentos wanted to leverage the launch of their new Rainbow Roll on Facebook. They wanted to reward consumers with a competition. The campaign was supported by a TVC as well as Facebook Premium Ads…
View itSanlam Reality is a Rewards Programme offered to Sanlam or Santam policy holders. Sanlam Reality wanted to communicate the travel rewards that come with the Programme…
View itSouthern Comfort repositioned itself with the tagline ‘Expect the Unexpected’ in mid-2011. This was launched with a TV ad but this needed to be leveraged on Facebook…
View itThe Southern Comfort creative exchange programme, based on a successful international campaign in Germany, invited South African creatives to design a striking interpretation of the Southern Comfort brand and its provenance – New Orleans…
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