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Big Wednesday

Big Wednesday is an Above-The-Line advertising agency which sits at the heart of Machine.

The agency offers clients a powerful combination of seasoned strategic brand expertise, award winning creativity, along with Machine’s integrated know-how, culminating in world class campaigns across all platforms.

    Triaction by Triumph

    Choose The Way You Move

    Big Wednesday’s task was to take Triaction (Triumph’s sports bra range) to the next level by repositioning it as a performance and lifestyle brand…

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    • Marmite

    Marmite &

    Marmite wanted a new website that wasn’t only a place that people could find out about the brand, but also interact with it. …

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    • Marmite

    Don't Be Afraid of the Dark

    A tactical campaign around Halloween that reminded loyalists about Marmite and encouraged new users to try the product…

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    • Somewhere Travel

    CI Design

    Somewhere Travel commissioned Big Wednesday to conceptualise a new name, logo and CI for this venture…

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    • Sloggi

    Have Your Say

    The task was to bring to life the Sloggi ‘feel good factor’ in a way that would stand out, invite participation and resonate with the audience…

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    • Lecol

    Trade Presenter

    Lecol has three new flavours, ‘Lecol Lemon Butter, Lecol Garlic and Herb and Lecol Peri Peri.’ Big Wednesday needed to find a way to talk to the the trade and create awareness around these new flavours…

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    • Habari Media

    Revenge of the Nerds

    Habari Media are digital forerunners, innovators and leaders in their field. They briefed Big Wednesday to conceptualise a theme for the Habari 2011 Calendar…

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    • Motorola

    Life.MPowered

    Motorola is back in South Africa, however not everyone knows this. Big Wednesday therefore needed to create a campaign that would not only announce that Motorola is back, but a campaign that would emotionally reconnect with South Africans…

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    • Good Food & Wine Show

    Culinary Kings & Queens

    The Good Food & Wine Show has been a successful annual event for the past 13 years with shows and wanted to stand out and be viewed as the one must attend show every year…

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    • Ad Dynamo

    Danny Dynamo

    The challenge was to communicate AD:DYNAMO’s ability to pair online publishers and relevant advertisers to clients in new international markets…

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